Educational, timely, relevant, and free webinars that speak to UX practitioners. As we plan 2019 webinars, we would love to hear from you about great topics and speakers. Please share your thoughts with us at firstname.lastname@example.org
The Wonderful & Maddening World of Webcam
Friday, June 7 - 9am Pacific / 12pm Eastern / 6pm Central European
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When budget, time, and/or travel restrictions impede your ability to conduct in-person research, then smile – you’re on webcam! Web-enabled discussions pose unique opportunities and challenges to both researcher and respondent. Learn best practices for designing, moderating, and analyzing insights generated from web-enabled depth interviews and focus groups. Walk away equipped with ideas to minimize tech issues, make respondents feel comfortable, and ensure everyone gets a voice “at the table.” Case studies supported by video clips will illustrate effective moderating and reporting strategies.
Presented by Kelly Heatly
Kelly Heatly, Heatly Custom Research LLC, specializes in qualitative and quali-quant research designed to gather insights that help clients make sound business decisions.
With over 20 years of marketing research experience, Kelly specializes in qualitative methods focused on new product development and optimization; brand positioning and communications; and user experience. She specializes in moderating, facilitating, and interviewing online, in a research facility, and “in the moment, in the environment” – wherever necessary to gather insights. Her experience encompasses consumer and business-to-business studies for a wide variety of industries including retail, restaurant, CPG, apparel, mobile technology, healthcare/pharma, financial, insurance, travel & leisure, and homebuilding.
Kelly earned a BS in Marketing from Louisiana State University and an MS in Marketing Research from The University of Texas at Arlington. She serves as Vice President of the Qualitative Research Consultants Association (QRCA) and as member of the UTA MSMR Advisory Board. She has written articles for Quirk’s Marketing Research Review, GreenBook, and VIEWS. Outside of work, she enjoys being a “boy mom” to two sons, attending live music events, and training for marathons.
Listen In: Using the Power of Podcasts for Insights
Friday, June 14 - 9am Pacific / 12pm Eastern / 6pm Central European
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Podcasts continue to grow in popularity for sharing and learning. How can insights professionals put the medium to use? In this session we’ll talk about how you can harness the storytelling power of podcasts for not only delivering insights, but also gathering insights.
Presented by Casey Bernard
Casey Bernard began her career in Marketing research in 2003 after receiving her MSMR from UT Arlington. She worked for research agencies and advertising agencies on major CPG, financial services, pharmaceutical, and utility brands in both traditional marketing research studies and early social media research. Today, she works as an independent qualitative research consultant in Austin, Texas where her work has included in person and online qualitative work for major retailers, medical services, higher education, professional services and international brands.
In 2016, she began producing a podcast for a social media client with a friend who has a significant YouTube following. In 2018 the podcast launched a new concept for her research work as she saw the opportunity for research professionals to tap into the medium for producing more engaging reports.
Her company, Nimble Market Research, became Nimble Modern Radio as Casey is now consulting both research professionals and small businesses on podcast production. She recently released the first episode of her podcast, Breaking Research, focused on issues in marketing research and features professionals who are breaking research traditions to find new ways of getting insights.
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